Our Greenwash Guide was born out of a desire to help communications professionals get their green messaging right. The majority of Greenwash is the result of over-eager communications campaigns that lack environmental rigour rather than malicious intent.

Futerra offers a variety of services to help you get your messaging on track before you launch your external or internal marketing campaigns.

Avoiding accusations of Greenwashing needs a balanced combination of sustainability and communications expertise. The message health check strikes this balance to give you confidence in communicating your green credentials.

Competitive Green Messaging Review

The right green messaging can deliver real business advantage. A competitive green messaging review analyses your sustainability performance and that of your competitors, and the state of green messaging in your market to create a robust communications platform that really stands out.

If being responsible or sustainable is part of your brand, it must be integrated into your brand guidelines. Doing this without an understanding of the rules of good sustainability communications and the potential Greenwash pitfalls is dangerous. We combine branding, design and sustainability expertise to successfully integrate sustainability into your brand guidelines.

We can design and facilitate bespoke workshops to help your key communicators avoid greenwash. Our interactive, hands-on approach to learning will ensure that your teams feel confident, inspired and better equipped to develop and deliver green messages.

For more info on these services – or any other green messaging related solutions – please contact Dave Willans - our Head of Strategy.

+44(0)207 549 4700