leading thinking
Futerra has been building up research and thought leadership on sustainability communications for the last seven years.
Most recent first...
The Greenwash Guide
Our most recent publication. Born out of a desire to help communications professionals get their green messaging right, the guide identifies the top ten signs of Greenwash, reveals how Greenwashing has grown over the last years, addresses the question of why Greenwash matters and what you can do about it.10 Tips for Sustainability Communications
This is Futerra's bible. A postcard reminder of how to sell sustainability. Widely used and adopted by the UN's Environment Programme and elsewhere.http://www.futerra.co.uk/downloads/10-Rules.pdf
Rules of the Game
Futerra and The UK Department for Environment published the Rules of the Game on 7 March 2005. The game is communicating climate change; the Rules will help us win it. The document was created as part of the UK Climate Change Communications Strategy.
Want to listen to Solis's speech at MIT on the Rules? Watch it here.
http://www.futerra.co.uk/downloads/RulesOfTheGame.pdf
New Rules New Game
The same type of concise document as the previous Rules - but this time for changing climate behaviours.
http://www.futerra.co.uk/downloads/NewRules:NewGame.pdf
Communicating Sustainability
Futerra, in partnership with the UN Environment Programme, published Communicating Sustainability: How to produce effective public campaigns in September 2005.
The guide showcases innovative campaigns from every continent which have succeeded in making people think or behave differently towards the environment.
Available for download here in English, French or Spanish.
Words that Sell
This guide to the language of sustainability asks some hard questions. Based on valuable focus group research, Words That Sell identifies the good, the bad, and the ugly of green and ethical terminology.