revolution
Sustainability, green, climate change, fair trade, ethical, CSR, eco-chic.Lots of words for the biggest and most exciting thing happening right now. Unless you've been living on Mars you can't avoid the conversations that are currently taking place. Whether it's the biggest challenge of our lives, climate change, or the massive opportunities presented by the new 'ethical consumer', what Futerra's been doing for seven years is hot.
We work across Europe and the USA, have clients in China and Australia, and completed projects in Russia, Brazil and Africa last year. Everywhere we work, people are thinking differently, and beginning to act differently.
Communications matter. Walking the talk is crucial, but you need to talk a bit more too. Professionalism and creativity are key to making this work. Futerra takes very seriously what we do, but serious doesn't mean dull.
Traditional and accepted messages tend to fail on this new issue. We don't want to re-invent the wheel, but in an era when car manufacturers have to totally re-think their engineering perhaps even wheels are in question. We know when a standard marketing 'product' will work, and when something totally new is needed.
Be part of the revolution.
