Swishing has been labeled shopping with hangovers. Today, The Observer identifies it as a way to a better life in 2010.

Futerra’s Lucy Shea joins thirty gurus, from Seth Godin to Jonathan Safran Foer, to give a bit of self-help advice - Swishing style.

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Not made the January sales? Don’t fret; join the party on International Day of Swishing January 9th 2010.