We have been working with the European Federation for Transport & Environment and Friends of the Earth Europe on an ad concept. It's part of a campaign to influence a forthcoming vote in the European Parliament on CO2 emissions standards for cars.

Fuel efficiency and CO2 emissions from cars are directly linked. The ad highlights the astounding lack of progress by the European motor industry to improve the fuel efficiency of their cars. In 60 years the Beetle's fuel efficiency hasn't improved one little bit.

The clients liked the concept so much they ran a live version of it outside the European Parliament today!

Lobby your MEP to vote for better CO2 and fuel efficiency standards here.