Following the success of the first two years of British Council China’s Climate Cool project, designed by Futerra, we have been re-commissioned to scope out a very exciting research project. With our market research partner, onearth, we’ll be investigating what urban, middle class Chinese consumers in four ‘tier one’ cities are currently doing to tackle climate change, and what will help them do more.

Climate change behaviours are a little researched area in China, so the results will make a welcome addition to the evidence base. Watch this space for the results!