BBC Radio 5 Live’s Donal MacIntyre interviewed Futerra CEO and co-founder Solitaire Townsend about the rise of greenwash within the advertising industry and the danger it poses to the growth of the green market.

The interview on Sunday 25 May was part of a larger investigation into the effects of greenwash and why advertisers were making mistakes with their environmental claims. Solitaire called on marketers and advertisers to ensure any claims about the green benefits of their products and services are truthful to avoid accusations of greenwash being levelled against them.

To hear the interview please click here and then click on the listen again option at the top of the page (requires the latest version of Real Player and is only available till 1 June)