3rd July 2008 

How can you get your green initiatives into the media and what should you be publicising?  

Futerra's masterclass will equip your in-house teams with the know-how to deliver good green PR, avoid greenwash and effectively advise your internal clients on the impact of your organisation's sustainability initiatives on your brand.  You will learn how to develop a solid and authentic PR strategy to position your green messages appropriately and successfully, ensuring your stories will stand out at a time when everyone is clamouring to get their own stories heard.

Never have so many front pages been dedicated to environmental news.  The green agenda is moving fast and everyone wants a piece of the action.  PR departments across every sector, from banking to fashion, are under pressure to create ‘green’ news for their organisation, but communicating environmental messages is new to many of us.   Knowing which messages to publicise, the type of language to use, and who to communicate to is vital.  With our interactive masterclass you will learn how to communicate your green story to guarantee success.

To reserve a place contact our Head of PR - Katherine Kowalski

tel: 020 7549 4693