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	<title>Futerra</title>
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	<link>http://www.futerra.co.uk</link>
	<description>Making sustainable development so desirable it becomes normal</description>
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		<title>The Naked Debate</title>
		<link>http://www.futerra.co.uk/blog/the-naked-debate?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-naked-debate</link>
		<comments>http://www.futerra.co.uk/blog/the-naked-debate#comments</comments>
		<pubDate>Fri, 17 May 2013 18:17:52 +0000</pubDate>
		<dc:creator>solitaire</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.futerra.co.uk/?p=9658</guid>
		<description><![CDATA[Have you read my new paper The Naked Environmentalist? All about sex, status, values and the power of social media to replace capitalism. Plus more sex. You can download the pdf  Or read as an e-book The reviews have started on Twitter and Amazon. It&#8217;s a little bit controversial I&#8217;m told. Let&#8217;s talk about it. Tell [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Redefining Consumer Demand</title>
		<link>http://www.futerra.co.uk/blog/redefining-consumer-demand?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=redefining-consumer-demand</link>
		<comments>http://www.futerra.co.uk/blog/redefining-consumer-demand#comments</comments>
		<pubDate>Tue, 14 May 2013 10:57:50 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.futerra.co.uk/?p=9700</guid>
		<description><![CDATA[With the Sustainable Brands conference coming up in San Diego next month I thought I’d take a minute to discuss the audience for this type of industry.  Sustainable brands?  Aren’t brands to blame for fueling unnecessary consumption?  Well, yes.  But they also have the power to use their sophisticated communication strategies for good.  They can [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>BSR Sustainable Lifestyles Frontier</title>
		<link>http://www.futerra.co.uk/work/bsr-sustainable-lifestyles-frontier?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bsr-sustainable-lifestyles-frontier</link>
		<comments>http://www.futerra.co.uk/work/bsr-sustainable-lifestyles-frontier#comments</comments>
		<pubDate>Fri, 10 May 2013 09:41:47 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.futerra.co.uk/?p=9661</guid>
		<description><![CDATA[BSR Sustainable Lifestyles Frontier ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>The coming adventures of sustainability</title>
		<link>http://www.futerra.co.uk/blog/the-coming-adventures-of-sustainability?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-coming-adventures-of-sustainability</link>
		<comments>http://www.futerra.co.uk/blog/the-coming-adventures-of-sustainability#comments</comments>
		<pubDate>Thu, 09 May 2013 10:38:51 +0000</pubDate>
		<dc:creator>ed</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[Homepage]]></category>

		<guid isPermaLink="false">http://www.futerra.co.uk/?p=9644</guid>
		<description><![CDATA[“No, no! The adventures first. Explanations take such a dreadful time”. So said the Gryphon to Alice in Lewis Carroll’s book of her eponymous “Adventures in Wonderland”. It strikes me that this pretty much epitomises the way we should engage each other in addressing our own pressing sustainability challenges. From a communications perspective we’ve merrily [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Naked Environmentalist</title>
		<link>http://www.futerra.co.uk/work/the-naked-environmentalist?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-naked-environmentalist</link>
		<comments>http://www.futerra.co.uk/work/the-naked-environmentalist#comments</comments>
		<pubDate>Fri, 03 May 2013 16:02:28 +0000</pubDate>
		<dc:creator>Stuart Duncan</dc:creator>
				<category><![CDATA[thought leadership]]></category>
		<category><![CDATA[work]]></category>

		<guid isPermaLink="false">http://www.futerra.co.uk/?p=9609</guid>
		<description><![CDATA[The Naked Environmentalist]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Selling Sustainability: Six Consumer Insights</title>
		<link>http://www.futerra.co.uk/blog/selling-sustainability-six-consumer-insights?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=selling-sustainability-six-consumer-insights</link>
		<comments>http://www.futerra.co.uk/blog/selling-sustainability-six-consumer-insights#comments</comments>
		<pubDate>Thu, 25 Apr 2013 13:20:27 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.futerra.co.uk/?p=9597</guid>
		<description><![CDATA[This one’s for the Marketing Director.  If you’re on this site that means you’re interested in sustainability communications that work.  But before you put leaves and an attractive couple cycling on your website, you need to have a strategy.  And since a successful strategy depends upon the reception from your audience, let’s start there. You [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>&#8220;Hope is the thing with feathers&#8221;</title>
		<link>http://www.futerra.co.uk/blog/hope-is-the-thing-with-feathers?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=hope-is-the-thing-with-feathers</link>
		<comments>http://www.futerra.co.uk/blog/hope-is-the-thing-with-feathers#comments</comments>
		<pubDate>Tue, 16 Apr 2013 13:40:05 +0000</pubDate>
		<dc:creator>ed</dc:creator>
				<category><![CDATA[blog]]></category>
		<category><![CDATA[conservation]]></category>
		<category><![CDATA[synthetic biology]]></category>

		<guid isPermaLink="false">http://www.futerra.co.uk/?p=9502</guid>
		<description><![CDATA[This, believe it or not, is my 250th blog on this site, so I&#8217;ve been waiting for something really juicy to write about to mark this minor milestone. And this week I found it (apologies for it’s ‘epic’ nature, but its a pretty epic subject). I’d been invited to speak at a pioneering and prestigious event at [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
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		<title>Creativity</title>
		<link>http://www.futerra.co.uk/blog/creativity?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=creativity</link>
		<comments>http://www.futerra.co.uk/blog/creativity#comments</comments>
		<pubDate>Tue, 16 Apr 2013 12:36:58 +0000</pubDate>
		<dc:creator>david</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.futerra.co.uk/?p=9510</guid>
		<description><![CDATA[Watch the film, it&#8217;s brilliant. Go on. It&#8217;s only 3 minutes long, and I promise it will be the most thought provoking 3 minutes of your day. For me it is a great example of why sustainability needs creativity, because creative things connect to you in a way that predictable and expected things don&#8217;t. Done [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Translating Sustainability for Investors</title>
		<link>http://www.futerra.co.uk/blog/translating-sustainability-for-investors?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=translating-sustainability-for-investors</link>
		<comments>http://www.futerra.co.uk/blog/translating-sustainability-for-investors#comments</comments>
		<pubDate>Mon, 25 Mar 2013 15:27:39 +0000</pubDate>
		<dc:creator>Mike</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.futerra.co.uk/?p=9467</guid>
		<description><![CDATA[Institutional investors are the Holy Grail when it comes to driving real change.  In 2009, this group of pension funds, insurance companies, and hedge funds controlled more than 70 percent of the largest 1,000 companies in the U.S.  Corporate leaders tend to place the blame on these investors when they are accused of seeking profits [...]]]></description>
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		<slash:comments>4</slash:comments>
		</item>
		<item>
		<title>There will be blood&#8230;and Gore</title>
		<link>http://www.futerra.co.uk/blog/there-will-be-blood-and-gore?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=there-will-be-blood-and-gore</link>
		<comments>http://www.futerra.co.uk/blog/there-will-be-blood-and-gore#comments</comments>
		<pubDate>Tue, 19 Mar 2013 12:38:48 +0000</pubDate>
		<dc:creator>ed</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.futerra.co.uk/?p=9410</guid>
		<description><![CDATA[Last night I was lucky enough to see ‘THE’ Al Gore give a stirring talk about ‘Harnessing the Power of Capital Markets for Sustainability’ (admittedly not the sauciest title for a speech this season – but certainly the most stimulating content-wise). The event was hosted by the brilliant gang at ShareAction who are pioneering change in the investment world so that [...]]]></description>
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		<slash:comments>2</slash:comments>
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