clients
BT
BT is rightly regarded as a world leader in corporate responsibility. From internal engagement to stakeholder events, BT is at the forefront of every major CSR development.
Lights Out London
Capital FM’s Lights Out London asked Londoners to send a climate message to the world. The integrated PR campaign persuaded thousands of people to join the Houses of Parliament and Piccadilly Circus in switching off non-essential lights for one hour.
UK Department For International Development (DfID)
DfID reached their staff with the message that environment and development are interdependent through an interactive 'Climate Change Week'. The work was centred on a Climate Change exhibition, aimed at stimulating conversations and asking the hard questions.
Ben and Jerry's
"If it's melted, it's ruined". For the past three years Ben and Jerry's Climate Change College has helped young ambassadors reach out to their peers with the green message. In 2007 this programme stepped firmly into the digital age by making the college available online to all.
United Nations Environment Programme
Following the success of the publication Communicating Sustainability (which was downloaded over 120,000 times from the UNEP website), Futerra and UNEP designed and delivered tailor-made training sessions for communicators in Brazil. The sessions increased the confidence and capability of participants to prepare efficient communication strategies, and laid the foundations for an international network of sustainable development communicators. Similar training sessions are also planned in China.
Carbon Trust
The Low Carbon Culture Company has had a great start. Set up by the Carbon Trust to tackle climate change by changing employee behaviour, they have delivered climate change masterclasses for Halifax, Bank of Scotland and a company-wide internal engagement programme for United Utilities.
Tesco
Future Considerations, a long-term partner organisation, commissioned Futerra to help facilitate training for Tesco’s Energy Champions: one person in each store with responsibility for saving energy.
We attended and facilitated training sessions across the UK, providing climate change and energy expertise and motivating participants to take action on energy saving. Futerra also designed and created a series of posters to remind staff to take simple energy-saving actions around the store.
“Superb, our thanks once again – a great result. It’s way beyond (in terms of excellent standards) what we had originally envisaged we would produce before we came to you.”
Dave Droar, Operations Manager, Future Considerations
Manhood
Working with West Sussex County Council under the auspices of the ESPACE programme, Futerra designed and led a community and stakeholder consultation programme on the Manhood Peninsula (an area of low lying land south-east of Chichester). The aim of the project was to bring effective local views into the planning regime to ensure that revisions made to accommodate climate change adaptation were understood and supported by residents.
Further information: www.climateforchange.org.uk
Woolworths
Since 1999 Woolworths Kids First has supported programmes benefiting children, investing over £2m at the heart of the communities the company serves. 2007’s annual internal event for Kids First raised £224,000 for the charity.
Arup
Arup's online interactive, self-directed course for staff focussed on the issues of carbon, waste and water while also addressing wider aspects of sustainability - including responsible use of natural resources, designing buildings to withstand climate change and the impact of buildings on communities. Initially planned as a resource for their European teams, the success of the project resulted in Arup launching the materials to their employees world-wide.
Aveda
Using a thought leadership, media relations and online strategy, AVEDA in the USA is enhancing their profile as a leader in sustainable global business.
Microsoft
Microsoft is a leader in Corporate Citizenship, and engaging their staff is central to their success. They use a regular newsfeed to internal media owners, encouraging them to use citizenship stories in their communication with employees, and a calendar showcasing Microsoft’s work to transform society."I'd like to thank you all for all your hard work and creativity and for being such great partners on this project."
Bronwyn Kunhardt, Director of Citizenship, Microsoft UK
Employment Opportunities
Amongst the mid-to long-term unemployed, people with disabilities are considered to be some of the hardest to reach. This local marketing campaign for Bristol, centred around a 'back to work' week and included targeted leaflet door-drops. Local ‘heroes’ who have benefited from working with Employment Opportunities were used to promote the initiative and give the campaign a genuinely local flavour. The programme is planned to rollout across the UK.
Greenpeace International
Greenpeace International gained EU wide media coverage for their launch of the groundbreaking new report, Energy [r]evolution: A Sustainable World Energy Outlook. The objective of the report was to make a clear case for a renewable, decentralised energy revolution and sparked interest from specialist trade press and international energy correspondents from mainstream media in the heart of Europe.
Hampshire County Council
This forward-looking council set a ambitious sustainability goal and then designed a strategy to engage their employees in sustainable development thinking. This has put them in the front line of authorities making a real difference.
UK Government Climate Change Working Group
Released in 2005, the UK's first climate change communications strategy changed the way the issue is talked about. Clear messages, evidenced-based programme of work, a toolkit for use by local communicators, and a style guide to link government communications more closely together. This resulted in a £12 million fund, financing over 50 local climate change campaigns.
RIBA
The Royal Institute of British Architects, BioRegional, Futerra and Gleeds International co-designed and promoted the International Dialogues: Architecture and Climate Change lectures, now in their third year. Speakers have included Nobel laureate Wangari Maathai, Sir David King and Herbert Girardet. The aim of the talks was to raise awareness of climate change among built environment professionals, and inspire them to consider climate change in their work.
London Sustainability Exchange
The LSX Greener Food Programme helps small- and medium-sized enterprises from across London’s food and drink sector to embed more sustainable business practices.The Programme was directed towards Black & Asian Minority Ethnic-led (BAME), women-led and disabled-led food and drink businesses in the capital. It illustrates to them the benefits of reducing their carbon footprint and how they can make it happen.
London Borough of Islington
The best way to change behaviour is face-to-face.
Groundwork North London has developed an initiative to recruit, train and manage a team of Green Champions in some of the most deprived areas of Islington. The campaign produced a bespoke training package and campaign materials. The programme strategy includes a 'thank you' campaign, which has proven especially effective in reinforcing behaviour change.
Toyota
Effective CSR work has to start with great employee engagement. Toyota created a bespoke toolbox for their European CSR network. Tailored to the automotive industry, the toolbox equips Toyota’s CSR Network members with the facts, stats, arguments and stories they need to improve their business’s CSR performance.
Local Government Yorkshire and Humber
Yorkshire and Humber Association of Local Authorities ran a large-scale improvement of their waste management services across the region. This included a 12-month national and local media analysis to assess current attitudes towards waste management and recycling.
Yorkshire Forward
Yorkshire Forward worked with partners across Yorkshire and the Humber to encourage sustainable behaviours. A blueprint for change was delivered, based on the latest research and the psychological levers for action.
British Council China
The British Council in China developed an integrated 2-year climate change communications strategy. Focusing on five of China’s biggest cities, the work has received enormous amounts of coverage. The Climate Cool By Design exhibition in Shanghai alone reached an estimated half a billion people via TV and the press.
Association of British Insurers
The Association of British Insurers (ABI) scoped how the insurance industry could encourage behaviour change to both mitigate and adapt to climate change. The research findings and the reports formed the basis of the ABI’s Climate Change conference and fed into the industry’s new initiative, Climatewise, led by the ABI and the Prince of Wales’ Business and the Environment Programme.
E.ON
E.ON’s Sustainable Energy Solutions (SES) provides public sector organisations with the means to generate their own power through on-site renewable microgeneration technologies. The targeted media relations programme communicates the benefits of SES through substantial editorial coverage in major trade press publications.
InterfaceFLOR
Interface Inc., the world's largest manufacturer of commercial carpet, developed a web-based learning game for their busy sales staff. This helped this crucial customer-facing group to talk knowledgeably and enthusiastically about the sustainability aspects of Interface's products to potential customers. Simple, short and fun to play, the game was designed for laptops, to accompany staff on their travels. The game has had a measurable success in improving the sales performance of these achievement-driven professionals.
British Broadcasting Corporation (BBC)
Various BBC teams have enjoyed training sessions on communicating sustainable development. Participants have ranged from producers for EastEnders to researchers on the CBeebies channel.
UK Government Department of Culture, Media and Sports (DCMS)
These training sessions explore the connections between branding, marketing, communication activities and sustainable development. Participants are guided through the connection between advertising and marketing aspirations and the reality of the challenges we face in the world.
Ethical Tea Partnership
The Tea Sourcing Partnership updated its brand, vision and all materials to become the European Ethical Tea Partnership. Unilever, Tetley and many other brands reached agreement on the exciting new direction for group. A full suite of communications were designed and rolled out.
UK Government Foreign & Commonwealth Office
The British Foreign Office identified the need to train and enthuse staff on sustainability in their offices worldwide. They developed online training that used real world challenges to bring home the crucial role of sustainability in diplomacy.
Green500
A small consortium of organisations are promoting a major new initiative of the London Mayor. The Green500 seeks to sign up and mentor 500 of London’s largest organisations in their bid to help the city reach a 60% reduction in CO2 by 2025. Strategy, branding and a full suite of communications were needed to underpin the media campaign.
HP
HP used a internal poster campaign to encourage sales staff and other employees to think about energy efficiency in a concrete, memorable way, using humorous images and simple facts. This was supplemented by a Flash game in which players navigate an office and learn about the energy consumption of different products.
Novo Nordisk
This large pharmaceutical company launched three interactive dilemma games for their online annual report 2006. The games covered three areas: business ethics, diabetes prevention and climate change.The games introduced users to some of the dilemmas faced by the company. It also encouraged feedback and drove significant traffic to the site.
O2
O2 reviewed their entire intranet site, improving clarity for site visitors and encouraging employees to submit their own advice on CR involvement. The site featured employees' stories and showed how O2 people have taken the initiative in their own way.
Shell Springboard
For three years Shell has run the Springboard award – a fund which offers grants to small businesses developing solutions to climate change. The initial launch campaign needed innovative media angles, including new research on the attitudes of small and medium enterprises to the business opportunity of climate change. In subsequent years, branding, field marketing, PR and design have been used to keep the programme fresh and continuously successful.
Sky Green Shoots
The Green Shoots short film competition was one way for Sky to lead the climate agenda. After developing the strategy and content, network marketing and a viral quiz was used to encourage viewers to submit clips of actions that can be taken against climate change. The winning film will be seen on Sky TV in 2008.
Waltham Forest
Compulsory recycling is a difficult ask; but through an innovative strategy, utilising above-the-line and ambient advertising and word-of-mouth. The campaign increased recycling rates by 35% while it was running. Over the long term, it has boosted recycling in the Borough by 3%, all without a backlash.
World Business Council for Sustainable Development
The World Business Council for Sustainable Development's Young Managers Team created a series of posters and short films to use in their member companies around the world.