The two thingsPosted by Georgina Combes in blog March 14, 2012
We’ve got lots of rules and have written quite a few reports on how to rebrand biodiversity, spot greenwash, make sustainable behaviours sizzle, and more. While we pride ourselves on keeping things simple, I want to go uber minimalist by playing the two things game. The story goes like this: ten years ago an economist meets a stranger in a bar in LA who asks him what are the two things about economics, because, he says, any subject can be explained by two things. The economist is so taken by this concept he’s been playing the game ever since.
I love the simplicity of the two things and think it’s a great game to play to get a message across clearly and in your own unique way.
What do you think are the two things for sustainability communications/ CSR/ design/ changing the world/ cats/ other stuff?
Here are mine as starters…
The two things about sustainability communications:
1. You’ve got to sell the sizzle to get people’s attention
2. But make sure you’ve got your ‘how’ and ‘what’ ready as back-up
The two things about swishing:
1. Bring stuff: Swap stuff
2. No money: New wardrobe
The two things about cycling:
1. All cyclists think bikes rule
2. Always expect SMIDSY* from drivers and pedestrians
(*Sorry Mate, I Didn’t See You)
The two things about blogging:
1. Anyone could potentially read what you write
2. If you’re not famous then there are few people who care more about what you’ve written than you do
So over to you! Add your two things about any related subjects in the comments below.
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March 14, 2012
I wanna play!
The two things about writing:
1. Know what you want to say and who you want to say it to
2. And write it in a way that sizzles for those people
The two things about stories:
1. It’s all about the big picture
2. But the story’s in the details
March 19, 2012
Oh I like this idea. Okay, here are my 2 things for Green Living:
1. Investigate & learn everything you can about green living.
2. Take action by making small changes daily and creating “green” habits.