Waitrose’s innovation looks great on paper (we’re talking recycled paper, of course): a new ‘pouch’ packaging for milk that would use 75% less plastic than its bottled counterparts, in which at least two-thirds of the 18..

This delightful gem comes to us courtesy of Kohler, so let's call it the Kohler Effect: run one ad in National Geographic championing Kohler's "commitment to creating water-saving products", simultaneously run a different ad in Wired ma..

One of our industry bibles – Marketing – has come up with an initiative to help marketers deal with the difficulty of communicating climate change. “Decarbonising the Brand” - announced in a full page advert within..

Twitterland was all a flutter today with the news of Innocent slicing off a portion of the smoothie empire to evil multinational Coke. Of course they aren't the first to fail to resist the temptation of a big brand sugar daddy. The B..

With the announcement today of huge job losses at ITV (and – a bird tells me – at Five), it appears that broadcasting is the next casualty of the recession. This is actually the second wave of redundancies at both channels in the past 6..

Ok ok ok – I’m a bit obsessed with coffee. But in my defence there are many lessons to be learned around the black gold – beyond its delicious addictive qualities.A new boutique of caffeine has just opened around the corner from F..

A flyer from my local estate agent popped through the door today. They are pleased to announce that they are now offering "quality coffee & croissants".They aren't the first business in the "current economic climate" to bran..

Shameless but much deserved plug for our pal Nyree over at the Peterborough Environment City Trust and this year's Green Marketing conference. A great looking national conference on whether marketing holds the answers to the challenge of sustainabl..

Who are you? And what do you want? I know they’re rather direct questions and might conjure up memories of Blind Date Cilia’s staple opener “What’s yer name and where d’ya come from?”, but when you’re in th..