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6 posts tagged with advertising
06 Apr 2010
How not to do sustainability communications
Posted by: Natalya Sverjensky

This delightful gem comes to us courtesy of Kohler, so let's call it the Kohler Effect: run one ad in National Geographic championing Kohler's "commitment to creating water-saving products", simultaneously run a different ad in Wired ma..
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18 Jan 2010
Renault's story telling ad
Posted by: David Willans

Renault's latest ad tells the story of the car, it's contribution to society, the challenges the car faces today and what Renault are doing to address them. They do a nice job of talking about the issues (climate change, inequality, safety e..
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04 Mar 2009
The Unsustainable News at Ten
Posted by: Jeff Melnyk

With the announcement today of huge job losses at ITV (and – a bird tells me – at Five), it appears that broadcasting is the next casualty of the recession. This is actually the second wave of redundancies at both channels in the past 6..
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21 Jan 2009
Best Obama tactical ad...
Posted by: Ed Gillespie

So we're moist-eyed with the staggering emotional relief of the inauguration, the sombre assessment of the challenge ahead coupled with the resonance of the fact that of course we can sort these problems out with the right will, collective en..
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15 Dec 2008
Oily creep...
Posted by: Ed Gillespie

I hope like me you've been enjoying the latest Shell advertising campaign, based around the 'Real Energy World'. It's probably hard to have missed the rather expensive double-page spreads in the newspapers and on a hoarding near you that manage to ..
Comments (1)
30 Jul 2008
A more natural way to fly...
Posted by: David Willans

Just as I was thinking 'I haven't posted on the blog for ages' an absolute beauty of a muse fell into my lap. The headline that caught my eye? -'Publicis campaign lauds green credentials of Airbus'If you've read our Greenwash Guide you will have a ..
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