When doing some research, I came across this: the Plane Stupid polar bear advert has been posted up on an American video hosting site with some interesting advertising placement:   http://www.iviewtube.com/videos/107724/plane-stupid-polar..

OK, so we've had the polar bears plummeting out of the sky in the Plane Stupid advert, they've been relentlessly exploited by big brands such as Coke in a whole series of ads, and other campaigns have at least attempted to use them more humorously ..