Hat Tip to the Sustainable Earth group over on facebook - they spotted this report by the American Psychological Association - it goes by the pithy title of... Psychology and Global Climate Change: Addressing a Multi-faceted Phenomenon and Set of C..

If you were walking down the road in a pair of new shoes and you saw a toddler drowning in a pond, I'm pretty sure you'd jump in and try to save it, no matter what the cost. Yet within the last 24 hours, I bet you've bought a coffee, a chocolate ba..

The promise of a hairy chest wasn't much of an incentive for me to eat veg as a child. Much cleverer (and admittedly pretty manipulative) is this experiment spotted on the Nudge blog (via Cognitive Daily). It's a great example of our 'labelling' ru..

The One Campaign have produced this great video celebrating the steps already taken towards achieving the Millennium Development Goals. It isn't often that organisations dealing with this side of sustainability produce such postive communications, ..