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4 posts tagged with green marketing

22 Apr 2010
Earth Day, the American Way

Posted by: Natalya Sverjensky

Earth Day, the American Way
Today marks the 40th anniversary of Earth Day across the United States. And from the looks of things, it’s definitely been a while since the good ol’ 1970s, when the original organizers took no money from corporations and even held ..
03 Feb 2010
Green Mondays...

Posted by: Ed Gillespie

Green Mondays...
This month's Green Mondays looked at whether Marketing + Sustainability = Innovation? Can marketing help drive sustainability by focusing on 'less is more' or is it doomed to perpetuate the commercial materialist bandwagon?Both group’s felt t..
Comments (2)
24 Nov 2009
Becoming a Decarbonised Brand

Posted by: Jeff Melnyk

Becoming a Decarbonised Brand
One of our industry bibles – Marketing – has come up with an initiative to help marketers deal with the difficulty of communicating climate change. “Decarbonising the Brand” - announced in a full page advert within..
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10 Feb 2009
Green Marketing Conference 2009

Posted by: Henry Hicks

Green Marketing Conference 2009
Shameless but much deserved plug for our pal Nyree over at the Peterborough Environment City Trust and this year's Green Marketing conference. A great looking national conference on whether marketing holds the answers to the challenge of sustainabl..
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