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4 posts tagged with green marketing
22 Apr 2010
Earth Day, the American Way
Posted by: Natalya Sverjensky

Today marks the 40th anniversary of Earth Day across the United States. And from the looks of things, it’s definitely been a while since the good ol’ 1970s, when the original organizers took no money from corporations and even held ..
Earth Day, the American Way
03 Feb 2010
Green Mondays...
Posted by: Ed Gillespie

This month's Green Mondays looked at whether Marketing + Sustainability = Innovation? Can marketing help drive sustainability by focusing on 'less is more' or is it doomed to perpetuate the commercial materialist bandwagon?Both group’s felt t..
Comments (2)
24 Nov 2009
Becoming a Decarbonised Brand
Posted by: Jeff Melnyk

One of our industry bibles – Marketing – has come up with an initiative to help marketers deal with the difficulty of communicating climate change. “Decarbonising the Brand” - announced in a full page advert within..
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10 Feb 2009
Green Marketing Conference 2009
Posted by: Henry Hicks

Shameless but much deserved plug for our pal Nyree over at the Peterborough Environment City Trust and this year's Green Marketing conference. A great looking national conference on whether marketing holds the answers to the challenge of sustainabl..
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