Great new blog from Seth, with a video clip that shows social proof in action. As he rightly points out, it's the 3rd guy that makes it a movement. The first bloke is the real pioneer, the one people are laughing at. The second fella gets a fe..

The recent expenses scandal has been a fascinating insight into human nature and the complex series of unwritten rules that allow us to interact as groups. And, being the behaviour change geeks that we are, it's worth a quick and dirty blog post.Th..

When I saw Drink Aware's latest campaign, currently plastered all over the tube, I had three thoughts: 1. That's great social proof and I'm glad someone's finally managed to do it. Putting sustainable behaviours in the background of media content, ..