Simple. Effective. Beautiful.Posted by david in blog August 29, 2012
I like this.
It’s simple. It’s effective. It’s beautiful.
Most importantly though, it’s a perfect reminder of the value of simplicity.
All too often, sustainability communications are overly complicated and confused.
They set out to achieve too many different objectives.
They involve too many compromises to keep the decision makers in a company or brand happy.
They rely too much on words and not enough visuals.
And you know what? This isn’t even a real ad. It was created by design student Maxwell A. Davis of London’s Central Saint Martin’s College of Art and Design.
Simplify, focus and be more creative.
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September 21, 2012
Very much agree. Visuals are vital.