How do you cook up a sizzling recipe for sustainability communications success? After a decade of dedication and determination we hope we’ve honed some tasty techniques and creative ideas that deliver delicious dishes of transformative change.

The right preparation and foundation is obviously key. Take two Co-Founders of definitely divergent opinion and experience. Solitaire and Ed bring together the disparate disciplines of Shakespearean drama and deep-sea ecology. Put these parallel personal perspectives of sustainability on a slow but steadily building simmer over ten years.

Next add carefully sourced, hand-picked team members as main ingredients of rare and beautiful international origin. Our fantastic global gang of committed, talented and inspiring individuals bring a deep sustainability foundation to all our work. Our projects are finely flavoured with a nuanced subtlety anduniquely positive ‘umami’ that few other communicators can match. We now have creative ‘kitchens’ in London, Stockholm and New York cooking up challenging and provocative communications that appeal to and engage all our audiences’ senses.

After a suitable simmering time you must season the pot carefully. Use fear judiciously in your positive messaging mix, just enough and at the right time and you’ll embellish and enhance the palatability and effectiveness of your culinary campaign. Overdo it and no-one will eat.

Once you have perfected the basics then feel free to experiment. Keep researching new skills, tactics and edible elements to continually improve the finished spread. Broaden people’s palettes to expand what is potentially and practically possible and set the table for a planet-wide shift.

Finally invite pioneering clients and partners to help serve up the resulting smorgasbord of sustainability to a world hungry for change. And humanity shall feast on this bounty as we fulfil our mission of ‘making sustainable development so desirable it becomes normal’.

Now, who wants to lick the spoon?