Futerra Sweden – Masterclass
Building Your Green Brand 
Thursday 1 December 2011
9:00 to 16:00

Futerra present a unique full day masterclass to give you the building blocks of creating a proposition that puts sustainability at the heart of your brand. Designed for senior communication/brand managers, as well as those responsible for environmental/sustainability initiatives, the course aims to equip you with the tactics to inspire employees at all levels to take action on your green goals.

The day is hosted by Kaj  Török  and Victoria Olausson of Futerra Sweden.

And includes a guest session by Jeff Melnyk – senior brand strategist and MD of Futerra.

This course will show you how to build your green brand by:

• Understanding how a brand based on sustainability creates business value
• Understanding how the values of internal audiences can be used to achieve your objectives
• Learn how different processes can be used to keep building your green brand from within
• Using the right tactics to engage employees and target groups
• Deliver a consistent and unified message that inspires

Location: IVL Swedish Environmental Research Institute, Valhallavägen 81, Stockholm

To sign up, visit the  IVL Knowledge website here