A little while ago a Canadian who goes by the YouTube handle of Damewse, taught NASA a lesson in comms.

It’s about reframing. It’s about selling the sizzle. It’s about an inspirational vision. It’s about really nailing NASA’s ’why’. An organisation’s why is a very powerful thing to connect to, check out Simon Sinek to learn that lesson too.

So, what’s the lesson? What did Damewse do? They started from the place that so many great things begin, including Futerra. The place of things that piss you off -

“NASA is the most fascinating, adventurous, epic institution ever devised by human beings, and their media sucks. Seriously. None of their brilliant scientists appear to know how to connect with the social media crowd, which is now more important than ever. In fact, NASA is an institution whose funding directly depends on how the public views them.”

Damewse created a video that did it for them. Here it is. Watch it and see how to do a great reframe and how to talk about sustainability in a new way.