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Marketing the bus like the car…
Posted by ed in blog September 14, 2012This is a quite fantastic piece of creative genius. What if we marketed catching the bus in the same way we market cars? Sexy, funny, sensuous, aspirational, silly and very very clever. Almost makes me want to give up my Dutch bike and get back on the bus. Almost.
Click on this link for Friday video hilarity Midttrafik
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14:16
Nice idea. But to be fair the ad is silly.
14:45
That is utterly awesome Ed – do you think we can hire that driver bloke to do a voiceover for us?
15:14
Doesn’t he just have the greatest voice! Here’s the translation of the voice-over…
(0:13) Midttrafik presents: The bus
(0:23) The bus driver is cool.
(0:25) The bus driver: I am cool.
(0:30) Top nice seats.
(0:35) Gigantic panorama windows with impressive views.
(0:41) Designer bells with cool functions.
(0:49) Free handles.
(0:51) It is big and long.
(0:55) It has its own ?.
(1:05) Yeah.
(1:07) It is street.
(1:11) And it also drives at night.
(1:16) The bus driver: I am still cool.
(1:18) Yeah. The bus is cool, so get up early tomorrow and get a good seat.
(1:24) Midttrafik. We will drive you.
12:24
Brilliant advert Ed – good spot. Love the bus doing doughnuts and the odd facewipe between commuters.