We’ve been working on ways to measure the impact of our work for a long, long time. As anyone in communications will tell you, it’s not an exact science.

One bit of this is looking at the impact some of our thought leadership is having.

Take Sell the Sizzle. It’s been downloaded over 200,000 times in 2010 alone, by people and organisations on five continents. Fantastic stats I think you’ll agree. But, how has it been used? What change is it creating in the hands of the people who downloaded it? What have people learned from applying it?

We’d love to know the answers to these and lots of other questions.

So, if you or your organisation have read the Sizzle and used it in any way, we would love to hear from you! We want to know how you’ve used Sizzle and what change It’s helped you create. It doesn’t need to be quantified, or concrete, but if you feel that the Sizzle has had an impact on the way you or your organisation communicates, then we should talk.

Email, tweet or reply to this blog post to let us know who you are and what you’ve done, and we’ll probably give you a call to find out more.

A follow on blog post will be written about what we find out.