Green is not just a colour…Posted by ed in blog January 26, 2012
In 2011 Co-Founder Ed was invited to contribute to the most excellent Think, Act, Vote‘s (read their Manifesto here) ‘The Future I Choose’ project. It was initiated by a former Futerra intern Amisha Ghadiali (who has since obviously gone on to do great things!). Collating a dizzying diversity of futuristic visions from people as different as Wayne Hemingway and Rick Edwards, Katherine Hamnett and David de Rothschild, they are now working on a ‘Future’s Calendar’ and a crowd-funded book of contributions.
A selection, including Ed’s have been beautifully illustrated as you can see above or here. The sizzling ‘Future Ed Chooses – Green is not just a colour’ has been ingeniously positioned by Joana Casaca Lemos as a designer’s colour swatch book…
“The Future I Choose is green. Not just a colour. Not just a political party. Not just a term for naivety! It’s a philosophy and a creative, experimental, cutting edge, super-sexy approach to life and lifestyle that is what the 21st century will be all about. Where we live, how we work together, how we get around, what we eat, where it grows, what fuels our fires, warms our hearts and inspires our minds – all are up for grabs… we’re beginning to realise consuming ever vaster quantities of ‘stuff’ ain’t making us happier (and we certainly can’t eat money), and that unequal societies make us sick – physically and mentally. The future I choose is in tune with the earth beneath our feet, recognises us as people not just consumers and celebrates our collective potential to do the right thing. And, I think we might even get there!”
…Joana’s inspiration being:
“The reference to color Green and all its different meanings, is what drew me to Ed Gillespie’s future. It allowed me to reflect on why a positive lifestyle is typically associated with just one color – green. Color swatch books are part of the designer’s toolkit. Inspired by Ed’s words, the swatch book has been re-branded to represent the infinite colors and tones that make up this “Green Future”. And, with the thought ‘think global, act local’ in mind, I have proudly used some images taken at home, in Portugal.”
What’s the future you choose? And how are you going to help make it happen?