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Games that change the world at SIGGRAPH 2012
Posted by emma in blog August 17, 2012While we’ve all been busy lapping up the excitement that has been the 2012 Olympic Games; animators, coders, tech geeks and digital producers across the pond have been enjoying the first few days of SIGGRAPH 2012. The world’s leading exhibition and industry gathering on computer graphics, interactive and digital design opened on the 5th August at the LA Convention Centre. The annual exhibition showcases some of the world’s best in animation, visual effects, interactive, game design and emerging technology. Interesting stuff for those with a penchant for gaming, graphics and visual effects.
Never been? Never heard of it? Think Star Trek Convention meets smooze fest SXSW. On second thought, perhaps that’s a little unfair, even untrue these days. Now in it’s 39th year, SIGGRAPH has become less Star Trek more SXSW as digital and interactive media sweep the mainstream (and the Cannes Lions). Nike’s super slick interactive football game I AM PLAYR took the prestigious gold trophy in the New Branded Content and Entertainment category for best integration of gaming this year, using a mix of live action, interactive story-telling and 3D game play dictated by the player’s decisions on and off the pitch.‘Interactive’ is clearly here and it’s fast changing the way we are able to tell stories and deliver content.
Games that are relevant, compelling and fun have the power to change the world. We know this here at Futerra. Games theory has fast become an integral part of how we solve many of our client’s communication challenges and design briefs.
However it is not just the behaviour change enthusiasts that are realising the power of games ‘to do good’. Games developers, coders and animators are fast realising the power of their craft to not only thrill and entertain but also save the world. One of the speakers headlining this year’s SIGGRAPH is Jane McGonigal– an established games developer whose games work to solve many real-world challenges; from curing disease to addressing issues of poverty, to solving hunger and contemplating a world without oil.
No doubt the conversations, seminars and talks at SIGGRAPH this year will captivate the West Coast attendees. For brands, producers and us marketeers the anticipation surrounds one key question…
How will this year’s SIGGRAPH come to change the way we tell compelling sustainability stories and deliver inspiring content?
Answer - SIGGRAPH
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