blog
04 Sep 2008
The times they are a-changing
Posted by: David Willans
In favour of sustainable development in case you hadn't spotted it. Here's the one of the signs:"Skyrocketing oil prices and rising wages in China and India have shifted the breakeven curv..
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30 Jul 2008
A more natural way to fly...
Posted by: David Willans
Just as I was thinking 'I haven't posted on the blog for ages' an absolute beauty of a muse fell into my lap. The headline that caught my eye? -'Publicis campaign lauds green credentials of Airbus'I..
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14 Jul 2008
AA and Innocent kill the ethical consumer
Posted by: David Willans
A strong title I know, but it got your attention. I've seen two things recently that reinforces Futerra's position that sustainability needs to be mainstream, not ethical niche. 1. An arti..
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21 May 2008
A billionaire oil-man's response to climate change
Posted by: David Willans
"Opponents say it's going to cost so much money to address. And I say, well, hell, go ahead and spend it. I'd rather take change that I'm right than that I'm wrong. I don't want to wait until..
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13 May 2008
Climate Change Bill Communications
Posted by: David Willans
By the end of the year we will know the nitty gritty of the Climate Change Bill. Speculation aside, we know it will set carbon budgets for the next five years. To achieve these budgets, the largest..
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29 Apr 2008
How a 9-5 changes the world
Posted by: David Willans
One of Seth Godin’s recent posts got me thinking. He writes about how much better a customer’s experience is when employees care. One way to get people to care is to help them take pride..
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28 Apr 2008
Great green stories
Posted by: David Willans
Being green gives you great stories, but many companies just haven't grasped this fact. Not a week goes by without a new piece of research telling us consumers are concerned about environmental..
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