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31 Jul 2006

Gas Guzzlers Begone!

Posted by: Futerra team

As the advertising industry has been at great pains to point out to us, our choice of car says a lot more about us than whether we are independently mobile or not. Powerful semiotics underpin your choice of vehicle, sending signals to others about the kind of person you are, your status and level of success. They also, in the context of urban SUVs send out a rather blunter message which has been brilliantly encapsulated by Greenpeace in their latest film. Watch 'Gas Guzzler'

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