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The Perfect Press Release
Posted by: Lucy Warin
Yesterday, Sara & I visited UCL to give a press release writing workshop to students of the Engineering in Urban Sustainability and Resilience programme.
Students are involved in an industry partnership and part of the projects assessment involves writing a press release.
During two hours of tips and advice on the perfect press release, we discussed Greenwashing, writing styles and finding your angles.
The bright and enthusiastic students excelled in the tasks we set them, practicing editing skills, distilling major themes, spotting the angle, and generating headlines.
Students will soon have to write their own press releases before pushing them out to selected media and hopefully getting some coverage for their projects.
We wish them well and can’t wait to see their final releases!
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