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21 Jul 2008

Sustainabilit-E

Posted by: Laurie Bennett

Sustainabilit-E

On Saturday evening I learnt about over-consumption in an unlikely setting. (No, not the pub). 

Instead, it was at the hands of animation geniuses Pixar Studios. 

Their latest masterclass in computer-generated wizardry stars the eponymous WALL-E, a profoundly diligent but curious robot burdened with the lonely task of tidying up the world after humans have littered to the point of forced emigration to a space colony. (Bear with me). 

The commentary on human consumption is concocted so artfully it leaves you wondering whether to laugh or cry (either way, you're bound to choke on your popcorn at some point). Visually stunning, stark crisis balanced well with an optimistic view of human potential to make amends, a scoop or two of emotion, and a generous sprinkling of humour. 

If Pixar can make a mute robot whose face consists exclusively of a pair of binoculars bring a tear to the eye, then I shudder to think what they might achieve if this foray into sustainability comms continues. Fingers crossed. 

Go and see it.

Comments (1)
  1. Amjad said on 21 Jul 2008 09:57:09

    I, like Mr Bennett, also went to see WALL-E and it is without a doubt one of the best films of the summer. One of the things Pixar gets so right with this film is that even though there is a strong envrionmental message, it isn't overbearing and it certainly isn't preachy either. And that is what effective sustainability communications is all about.

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