blog

07 Jul 2008

Futerra gives the finger

Posted by: Henry Hicks

As Georgina mentioned in the post below we had Casper in for lunch last week, fresh 'n' frosty from the Arctic. He was charming, witty and informative with a great blend of urgency and positivity. He got us all to make our mark for the Green Finger Project (see Casper and his Arctic buddies' green fingers here).

The Green Finger Project is a great piece of communications.  It's simple and effective, it's personal, it's peer to peer, it's positive. It uses several of Futerra's 'Rules' including labelling people and pledging. In this case it's self-labelling mixed with a pledge of sorts: 'I will work to tackle climate change because I care about 'x''. Pledges always need to be made 'to' someone - in this case the friends/colleagues you make the film with and anyone with access to youtube. 

Do your own Green Finger now.

 

Comments (1)
  1. Casper ter Kuile said on 07 Jul 2008 11:17:47

    Thanks Henry :)Let's see that Green Finger go viral...

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