blog
03 Jul 2008
More Greenwash
Posted by: Henry Hicks
Some fantastic examples of greenwash today from jonasrisen on the greenline blog from Ziger/Snead LLP Architects. Have a look. The article is spot on and reinforces much of what we said in our own Greenwash Guide.
I think the one below from LG Eden might be my favourite.
A beautiful hippie. Levitating above a giant lily pad. In a jungle. With butterflies. And monkeys. And more gorgeous people cavorting in the background. Really?
As treehugger has pointed out - "the Eden Collection is created from a minimum of 12% pre-consumer recycled material." - somewhat akin to calling a product vegan when it is made from 88% lard.
Comments (0)
Post A Comment
All comments are subject to moderation and you are required to submit a valid email address (this will not be published).
Archives
- September (4)
- August (13)
- July (18)
- June (15)
- May (31)
- April (6)
- March (1)
- February (2)
- January (1)
- December (3)
- October (1)
Authors
- David Willans (7)
- Jeff Melnyk (4)
- Sinclair Ashman (2)
- Solitaire Townsend (3)
- Ed Gillespie (15)
- Lucy Shea (1)
- Alistair Macdonald (5)
- Futerra team (145)
- Doug Stewart (11)
- Henry Hicks (12)
- Steve Smith (1)
- Emily Wilkinson (1)
- Lulu Kitololo (5)
- Pete Clutton-Brock (1)
- Georgina Combes (7)
- Laurie Bennett (10)
- Fiona Cameron (1)
- Helen Spoor (2)
- Amisha Ghadiali (1)
- Geraldine Brennan (1)
- Nyree Ambarchian (2)