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New business
Posted by: Lulu Kitololo
One of my favourite quotes:
“Insanity: doing the same thing over and over again and expecting different results”
— Albert Einstein
Often, solutions to our big collective challenges (e.g. climate change) are perceived to involve sacrifice and loss – rarely, do people buy the idea that in fact, we are being presented with opportunities. This perception, this fear to embrace the unknown and unthinkable seems to only lead to inertia or at best, looking for old solutions to new problems. Rather than take a chance to dream of what could be possible, people try to milk what they have (with all of its shortcomings) because it’s familiar (though not necessarily still, if it ever was, effective).
A lot of things I have come across in the past few weeks illustrate this well. Henry lent me a copy of Seth Godin’s Purple Cow which affirms that the only way to succeed in business is to be remarkable. Professor John Wood of Goldsmiths came in the other day and talked about the transformative power of vision. And I found the Hugh Macleod illustration here, "business is … socialising with purpose".
Rather than business being about ‘work’ a term that in wide interpretation connotates dread, burden and something to get out of the way quickly, how about if work was why we got up in the morning? And I’m not just talking about finding a more enjoyable job here, what if your life’s passion was your work? What if you could be employed (or not) to do what you were going to do anyway? What if indeed, business was all about creating a space to share your work and mutually exchange ideas to help each other get closer to achieving our goals?
What if we made this possible? Happier, more productive people. Not having to work on work-life balance – it would simply just be. And everyone practicing rational self-interest could lead to a better world for all … couldn’t it?
The saga will continue.
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