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When it's okay to shoot the messenger
Posted by: Lulu Kitololo
Those of us in the creative industry enjoy a freedom unlike many professions that have formal codes of practice. Not only do we lack stringent rules to follow but in fact are often encouraged to dare to break with convention! One thing we do have in common with many other professions is that the user (in various forms – client, patient, audience, student etc) is at the centre of our work. And if we are indeed creating for another’s experience, surely we must accept some responsibility for how our creation shapes that experience? As conduits for ideas and messages, we must first interrogate their merit and accuracy and then also consider the possible interpretations of them.
One of the best examples where irresponsible design has had disastrous effects is election time. There are several tales of how confusing ballot design has misled voters and produced results that have compromised the electorate’s trust in the democratic process.
So when it comes to encouraging people to live more sustainably, what responsibilities do those who work in the creative industries hold?
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