blog

25 Jul 2007

Who needs superheroes?

Posted by: Futerra team

'You don't have to be a superhero to save the planet' proclaims the latest climate change ad, made by CTC (the UK's national cyclists' organisation) with money from Defra's Tomorrow's Climate Today's Challenge programme. Watch it on You Tube.

The advert get the thumbs up from Futerra - first for making cycling sexy and secondly for showing a simple, easy way of doing something about climate change.

So go on, slip into your lycra and get pedalling!

Comments (0)

Post A Comment

All comments are subject to moderation and you are required to submit a valid email address (this will not be published).







Tick to be notified of replies via email.

Futerra Feeds

Our Expertise

  • Business Ethics
  • Social marketing
  • Corporate responsibility
  • Environment and Climate change
  • Behaviour change
  • See more of what we do >>