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22 May 2007

11th hour launches at Cannes

Posted by: Futerra team

Taking up the mantel from Al Gore, Leonardo DiCaprio has launched his own environmental call to action - 11th hour – among the glamour set at Cannes.

Written and narrated by the film star and featuring interviews from top climate scientists, the documentary urges America to lead by example in the fight against climate change.

Rather than focusing on doom and gloom, Leo convinced the film’s directors to re-work the storyline to end on a positive note.

Hit that glory button Leo. ‘Sustainable development makes you a great person and we love you for it.’

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