We Love Cities – Behind the scenesPosted by lucylangdon in blog February 13, 2014
Futerra Stockholm work their magic on a global engagement campaign for WWF
We Love Cities is a celebration of cities around the world that are loved for their sustainability. From a long list of 163, 33 remain in the competition – chosen for their exceptional will to transition to a sustainable future.
The winner will be announced on the 27th March and will be the city with the most ‘interactions’ per capita – from Instagram photos of loved city features, to votes and suggestions shared for further improvements.
The aim of the campaign is threefold:
To inspire and raise awareness for the sustainability progress being made in cities.
To celebrate, vote and upgrade cities by sharing suggestions with decision makers.
To reward communities and strengthen the bond between citizens and decision makers.
As the copywriter here in London, I was lucky enough to work with our Swedish team to help deliver the online communications for this project. Which included a trip to the very lovable and very sustainable city of Stockholm. And Olly Lawder – our Creative Planner and committed urbanite – also helped develop some of the strategy behind the campaign.
But from Futerra HQ here in London, we want to say a huge well done to Erik, Jenny and the rest of our wonderful Swedes for masterminding what is turning out to be a hugely impactful global campaign.