Cosimo Bizzarri is interning with Futerra for the next three months. From October 2005 to November 2008 he worked as a writer at Fabrica, Benetton’s communication research centre, before being promoted to  coordinator of the Writing depa..

It was my pleasure and privilege last Thursday to participate in a brilliant event at the BFI; ‘Projecting the Future’, alongside the amazing artist (& founder member of the Pogues – how did I not know that!) Jem Finer and BT&..

  More depressing news in the papers today, the ominous ‘great Pacific garbage patch has got a twin, the great Atlantic garbage patch’! Eurgh…   But what’s the point in stewing, we need solutions not do..

I still don’t truly get the Big Society. Apparently it’s designed "to create a climate that empowers local people and communities, building a big society that will take power away from politicians and give it to people”. Hmmm..

A few weeks ago the Guardian ran a story on London’s PR agencies. They accused the UK of being the ‘reputation laundering’ capital of the world. UK PR Agencies promote dictators, human rights abusers and even those accus..

There has been a lot of interesting conversations about how social media and crowdsourcing can do good, as we become more connected through social media and the web (though this brilliant TED talk b..

When Diesel ran it’s ‘Global Warming Ready’ campaign a few years ago, it seemed to raise a wry smile or two. Look! The cool dude in the snazzy white suit is taking his chameleon for a walk to impress the ladeez…that’s..

No, this is not an invitation for some weird locomotive inspired sexual act rather its the title of a quite extraordinary theatre show it was my immense pleasure to both participate in and view the other week. Set in an abandoned office block in Be..

The long wait for London is nearly over, the much trumpeted 'Barclays Cycle Scheme' is nearly upon us and I for one am really excited. However the name that TFL have gone with 'Barclays Cycle Scheme' hasn't got my juices flowing in quite the same w..

I skim—sorry, I meant read—a lot of CSR reports. At least 3 sail into my inbox daily, and I always give them a standard once-over. Not so with Total Energy’s 2009 ‘Environment and Society’ report. It truly captivated m..

I'm LOVING this new little viral clip from Friends of the Earth that launches their 'MOOvement' for lobbying for rainforest-free food and tackling issues around unsustainable farming by 'beefing-up' the law (almost too many puns for comfort there h..

Having just had a bit of a dig at Nike in my previous post this was sent to me by Will (Rusty) Roissetter. It's a video launching Nike's new initiative with the (RED) campaign, who I've spoken of before. The initiative is a sizzler using social med..

Dr Pepper and mother brand Coca Cola have been ‘stung’ by their own tagline in what is being labeled as an effective demonstration of the need to use social media wisely.   Dr Pepper’s most recent campaign encouraged Fac..

This is the mind-blowing premise of the latest lobbying campaign to hit Washington (and, to be fair, anyone who skims the ads in the New York Times—you know who you are). Implemented by a group which has been underwhelmingly described in mult..

So the World Cup is over and despite the largely ill informed pre-tournament cynicism it all went smoothly. Barely had the final vuvuzelas stopped their screeching before thousands of articles appeared each with their own version of the World ..

We would certainly like to hope so! The Marketing Society recently ran a film competition inviting agencies to submit a short creative piece addressing precisely this question. You can watch a few of the entries here, but I have to say, apart from ..

From old tapes to yellowing books and Noel Edmonds jumpers, everything you find in a second hand shop has a story. It might be the M&S scarf you were given by the great aunt you only ever see at funerals, or perhaps it's the best book you read ..

An alternative way to make biodiversity sizzle and one which was gloriously shown to me by an ever-so slightly traumatised friend.Isabella Rosselini, fabled actress, model and general superstar has harnessed the power of sex to arouse (boom boom) i..

That's the new UN Goodwill Ambassador for Biodiversity, Ed Norton urging us to save biodiversity. And the way he does it is the reason why we've just launched a new report: Branding Biodiversity. The New Nature Message.As the name su..

Middle managers have a tough time. Stuck in the middle trying to support vast swathes of people, hit KPIs and juggle fickle senior leadership strategies and restructures. It's no wonder that sustainability doesn't rate highly on their list of thing..